Juanita Franco Creutzberg

Communication Officer

Juanita Franco Creutzberg has been working as a communications officer at SMK since September 2025. In this role, she is the hands on behind the communications team and translates strategies into clear and accessible communication. She combines her broad experience with a practical approach and is committed to highlighting the impact of certification labels, enabling businesses and consumers to make more conscious and sustainable choices.

Juanita studied Biology and Science Communication at Leiden University and has over seventeen years of experience in international communications, mainly within the non-profit sector. She has worked at the intersection of strategy and execution on themes such as sustainability, forest management and conservation, social impact, and science.

“At SMK, I want to contribute to a sustainable future where certification labels make a real difference through clear and accessible communication.”

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