Frans Claassen

Manager

Frans Claassen has been working at SMK since September 2025. As Team Leader of Plant products Agro Chains, he holds (final) responsibility for all certification schemes within the plant product domain.

Frans has extensive management experience in the agricultural sector and possesses knowledge of various crops. Since his studies, he has been active in many areas of the supply chain, including cultivation and export. In recent years he has been particularly involved in the inspection of propagation material in the horticultural sector.

His priority is translating well-designed and transparent schemes into practical application: “I believe that you need to explore possibilities together with stakeholders. Rules should be translated into practice so that entrepreneurs can truly work with them.”

With his enthusiasm and broad experience, together with his team, he will contribute to the sustainability of plant products, such as vegetables, fruit, and ornamental plants, through the On the way to PlanetProof quality label.

At SMK, Frans works with his team on making the Dutch and international horticultural sector sustainable, with as key goal: “building bridges between sustainability ideals and the practical realities of economic and technical feasibility.”

Mail Frans