Independent quality label for food and ornamental horticulture products, with criteria for nature, climate and animal welfare.
On the way to PlanetProof is an independent quality label for products such as eggs, dairy, vegetables, fruit, flowers and plants.
When you see the On the way to PlanetProof quality label on a product or plant, you can be confident that it meets additional criteria for nature, climate, and animal welfare. These criteria cover topics such as energy and climate, crop protection, biodiversity, water, and animal welfare. Independent certification bodies regularly check compliance with these criteria.
The quality label has been developed and is managed by SMK.
On which products can you find the quality label?
You can find the On the way to PlanetProof label on a wide range of food products and ornamental plants, including fruit, vegetables, potatoes, dairy products, eggs, flowers, plants and trees.
View product categoriesA quality label with clear criteria
Products carrying the On the way to PlanetProof label come from farmers, growers and businesses that work according to independently developed criteria for nature, climate and animal welfare. These criteria cover a range of themes, including energy, water, crop protection, biodiversity and soil quality. The requirements are tailored to each sector and are independently verified.
Milk
Find out how dairy farmers meet independent criteria for nature, climate and animal welfare.
Eggs
Find out how poultry farmers meet independent criteria for nature, climate and animal welfare.
Vegetables, fruit and arable crops
Find out how farmers and growers meet independent criteria for nature and climate.
Flowers, plants and trees
Find out how farmers and growers meet independent criteria for nature and climate.
How the Label Works
Farmers, growers and businesses participating in On the way to PlanetProof must meet criteria that are specific to their sector. The criteria are regularly updated to reflect new insights and developments. Independent certification bodies verify whether businesses comply with the criteria through regular inspections and audits.
Why these criteria?