The logo
The logo is available in 2 versions. There is a petrol blue and a black version. In particular cases, a white printed version of the logo is allowed. See the logo guidelines for detailed instructions.
Logo tool On the way to PlanetProof
Registration number
Certified companies are required to include their unique registration number in or near the On the way to PlanetProof logo. This number consists of the initials of the name of the Certification body with a serial number (for example ABC 1234567)
The use of a GLN number is also permitted under certain conditions. See our instruction sheet for this.
Request the logo with your registration number via the logo tool.
Text on packaging
A brief explanatory text on the packaging can help consumers better understand what the quality label stands for. Ensure that the text aligns with the quality label’s criteria and does not make broader claims than can be substantiated by the certification. Are you unsure about the claim you are permitted to make? Please contact the communications team.
Social media
On the way to PlanetProof can be found on Instagram and Facebook. SMK also shares information about the certification label via LinkedIn. Will you join in? Use the hashtag #OnthewaytoPlanetProof or tag SMK (Stichting Milieukeur) to foster connections and achieve greater reach.
Toolbox
Sometimes a picture says more than 1,000 words. To make your story come across even more powerful, we offer several copyright-free photos in our image bank.
Do you have a nice picture of your product, for example in the greenhouse or outside in the field? Send it to us. If possible, please include a short explanatory text. We will add your image on this site.
(Press) contact
Do you see opportunities for collaboration? Please contact Communication Manager Ellen Brussee
Do you have other questions, do you want to exchange ideas or is something unclear? Feel free to contact one of us.
Thank you!
The above files are made available by On the way to PlanetProof. You are free to copy, share and distribute these files on any channel, in the desired file format. However, only under the following conditions:
- Always mention On the way to PlanetProof;
- You may not use the files for commercial purposes (such as packaging);
- You may not edit the files.