Independent quality label for food and ornamental horticulture products, with criteria for nature, climate and animal welfare.
On the way to PlanetProof is an independent quality label for products such as eggs, dairy, vegetables, fruit, flowers and plants.
When you see the On the way to PlanetProof quality label on a product or plant, you can be confident that it meets additional criteria for nature, climate, and animal welfare. These criteria cover topics such as energy and climate, crop protection, biodiversity, water, and animal welfare. Independent certification bodies regularly check compliance with these criteria.
The quality label has been developed and is managed by SMK.
Spanish, German, Dutch and French scheme
Next to the English version of the certification scheme, there are also other language versions:
SMK
Trusted labels, new communication rules
1 October 2026
The European directive 'Empowering Consumers for the Green Transition' (EmpCo) is changing the landscape for sustainability and environmental labels. Importantly, the SMK labels that fall within the scope of the directive comply with the requirements that EmpCo sets for such labels. Consequently, On the way to PlanetProof, Milieukeur and the EU Ecolabel retain their status as reliable, independent labels.
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On the way to PlanetProof
Next steps for plant production: healthy soils, rich biodiversity and a cleaner environment
30 October 2025
The certification scheme for On the Way to PlanetProof Plant Products has been revised. This marks the next step in the sustainability of plant production. The new requirements focus on healthy soils, rich biodiversity, cleaner water, and fewer hazardous substances in the environment. The revised certification scheme will take effect on January 1, 2026.
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